CLOTHES THAT CELEBRATE THE REAL YOU
At The Pink Moon, we believe fashion should never make you choose between comfort & confidence. We design clothes that fit your life, not the other way around.
We make clothes that fit your Body & Lifestyle. not make them to force-fit your clothes
We make clothes that fit your Body & Lifestyle. not make them to force-fit your clothes
Yes, you can be happy and hungry. And lazy and bored. And enthusiastic and confident. And have a few extra kilos on you. And have a killer dress for a party coming up. And the most comfortable pants that take the pressure of. Yes you can be you. At least, on this moon. We began Pink Moon in 2018 to give plus-sized women a chance to just be. We wanted a brand that didn’t see size as an identity. The women who make up the Pink Moon Community are the real deal. They are professionals and mums (sometimes both) who are looking for great clothes that are made for the everyday. Thanks to our sizing experts - who obsess about everything from an arm hole to a seam on a pair of pants – this is wonderfully possible.
THE JOURNEY OF PINK MOON
THE JOURNEY OF PINK MOON
It started with one woman’s late-night sketches and a belief that style has no size limit. Pink Moon has grown into a community of women who dress for themselves, not for the rules.
OUR PROMISE & PURPOSE
OUR PROMISE & PURPOSE
The current Pink Moon story relies on plus sized women “flaunting their inner divas” asking them to "embrace their body with all things positive.” Our new mission moves away from a story that makes a link between big personalities, big women, and high pitched communication. It asks: what if plus sized women could just be? What if they didn’t have to be divas, or extra smart, or extra anything that compensates for their size?
Most plus size brands in India and across the world talk about embracing body positivity. The way in which they do this is usually through a visual and verbal language that calls out being “big” and asks “big” women to celebrate their size. Pink Moon is 100% for an inclusive fashion landscape. But rather than celebrating body positivity it aims to normalize plus-sizedness. It makes the case that being above a certain size that most brands produce for does not make women abnormal or even extra-special. It makes them women, who have other things beyond their size to focus on. For Pink Moon, plus sizedness is not an identity.
CRAFTED WITH CARE
WORN WITH CONFIDENCE
The Real Deal
Kim Kardashian, Ashley Graham and plus sized models in India have something in common - and it's not their plus-sizedness. Its that they are blessed with ‘universally appealing’ features (perfect peach butts, gorgeous eyes, great teeth, plump lips etc) that somehow ‘negates’ their weight. Pink Moon aims to reflect women who are the real deal. They may be conventionally attractive, they may not be. What defines them is that they are real, relatable, and look and sound like your friends.
Designed for life
If doing something once in a blue moon means doing it rarely, Pink Moon is about frequency. This is not a brand that is for parties or for work, or for when you’re feeling super good or the opposite, it's about everyday wear. This is clothing that keeps you company as you ebb and flow through life. It is clothing for all days of the year, and all phases of the moon. What makes this kind of versatility possible? The expertise of the designers at Pink Moon. Whether it's an arm hole or the placement of a dart they are thinking about, they apply their mind to expertly designing to flatter curves.
Empowerment and Community
Made for women by women, Pink Moon celebrates female solidarity. Moving away from the idea that fashion is about individualism, it works towards creating a sisterhood between women who can truly rally for each other. Creating more progressive body ideals is just one of their agendas.