Privacy Policy


​At The Pink Moon, we highly value the trust you place in us and understand the significance of secure transactions and information privacy. This Privacy Policy outlines how The Pink Moon Designs Private Limited and its affiliates (referred to as "The Pink Moon," "we," "our," or "us") collect, utilize, share, protect, and process your personal information through The Pink Moon website located at While certain sections of the Platform can be browsed without registering, please note that we do not offer any products or services outside of India through this Platform. Your personal information will primarily be stored and processed in India, which may have different data protection laws compared to the country in which you are located. By visiting this Platform, providing your information, or availing any product or service offered, you expressly agree to abide by the terms and conditions set forth in this Privacy Policy, the Terms of Use, and the relevant service or product terms and conditions. You also agree to be governed by Indian laws, including those related to data protection and privacy. If you do not agree with these terms, please refrain from using or accessing our Platform.


We collect your personal information related to your identity, demographics, and interactions with us when you use our Platform, services, or engage with us during our relationship. This information may include, but is not limited to, details provided during sign-up or registration, such as your name, date of birth, address, telephone/mobile number, email ID, occupation, and any supporting information shared as proof of identity or address. Additionally, we may request information such as your PAN, GST number, government-issued ID cards/numbers, and Know-Your-Customer (KYC) details to assess your eligibility for specific products, services, or events, including credit and payment offerings. Sensitive personal information like your bank account, credit/debit card details, or other payment instrument information, as well as biometric data such as facial features or physiological information (to enable certain features for an enhanced shopping experience), may be collected. We may also gather information on your shopping behaviour, preferences, call data records, device location, voice, browsing history, and any other information you provide to us from time to time. Our primary objective in collecting this information is to provide you with a safe, efficient, smooth, and personalized experience. This allows us to offer services and features that align with your needs and customize our Platform to enhance your safety and convenience. In general, you can browse the Platform without disclosing any personal information or revealing your identity. However, once you provide us with your personal information, you will no longer be anonymous to us. We indicate which fields are required and optional whenever possible. You always have the choice to not provide information by opting not to use a particular service or feature on the Platform. We may track your purchasing behaviour, preferences, and other information you choose to provide on our Platform. This information is used for research purposes, allowing us to better understand and serve our users' demographics, interests, and behaviour. It is compiled and analysed on an aggregated basis. This information may include the URL of the previous website you visited (whether it was on our Platform or not), the URL of the subsequent website you visit (whether it is on our Platform or not), your computer's browser information, and your IP address. If you enrol in our loyalty program or participate in a third-party loyalty program offered by us, we will collect and store your personal information, such as name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic details, and work-related information. This information may be provided by you directly or through a third-party business partner operating platforms where you can earn loyalty points for purchasing goods and services and redeeming them. We also collect information about your transactions on our Platform and these third-party partner platforms. When a third-party business partner collects your personal information directly from you, their privacy policies govern your interactions. We are not responsible for the privacy practices or content of these third-party business partners, so we advise you to review their privacy policies before disclosing any information. If you create an account or engage in transactions with us, we may request additional information such as your billing address, credit/debit card number, credit/debit card expiration date, payment instrument details, and tracking information from checks or money orders. This information is necessary to provide services, enable transactions, or process refunds for cancelled transactions. When you post messages on our message boards, personalized messages, images, photos, gift card messages, chat rooms, or other message areas, or leave feedback or product reviews, or use voice commands to shop on the Platform, we collect the information you provide. Please note that any messages you post will be public and accessible to others. Exercise caution when sharing personal details, photos, and reviews. We retain this information as required to resolve disputes, provide customer support, conduct internal research, and troubleshoot issues within the limits of the law. If you or other users/third parties send us personal correspondence, such as emails or letters, or if they provide information about your activities or postings on the Platform, we may collect and store such information in a file specific to you. While some sections of our Platform can be accessed without registration, certain activities such as placing orders, consuming online content or services, or participating in events require registration. We may use your contact information to send you offers based on your previous orders, preferences, and interests. If you receive an email or a call from someone claiming to be from The Pink Moon or its affiliate logistics partner and requesting sensitive personal information like your debit/credit card PIN, net-banking or mobile banking password, please do not provide such information. The Pink Moon and its affiliate logistics partner will never contact you to request this information. If you have already disclosed such information, report it immediately to an appropriate law enforcement agency.

Use of Personal Information

We utilize personal information to fulfil the services you request and provide a personalized experience at The Pink Moon. If we use your personal information for marketing purposes, we will offer you the option to opt-out. Personal information is used to assist sellers and business partners in processing orders, enhancing customer experience, resolving disputes, troubleshooting issues, promoting safety, collecting payments, measuring consumer interest, informing about offers and updates, customizing experiences, detecting, and protecting against fraud and criminal activity, enforcing terms and conditions, conducting market research, analysis, and surveys, and as described during the information collection. We may request permission to access certain device features, such as text messages, contacts, camera, and location, to send commercial communication, enhance platform experience, and provide access to products and services. Participation in surveys is voluntary and helps us tailor the platform and content to your preferences.


We use cookies on specific pages to analyse webpage flow, measure promotional effectiveness, and enhance trust and safety. Cookies are small files that do not contain personal information but assist in providing services. Some features rely on cookies, and declining/deleting them may limit functionality. Third-party cookies may be encountered on certain pages, and their use is beyond our control. We use cookies from partners like Google Analytics for marketing and analysis, and you can opt-out of Google Analytics.


We may share personal information within The Pink Moon entities, corporate entities, and affiliates to provide access to services and products, unless you opt-out. Personal information may also be disclosed to third parties to facilitate services, comply with legal obligations, enforce agreements, conduct marketing activities, prevent fraud, or respond to legal requests. In the event of a merger or acquisition, personal information may be shared with the involved business entity.

 Links to Other Sites

Our platform may link to websites collecting personal information. We are not responsible for the privacy practices or content of those sites.

 Security Precautions

We adopt reasonable security practices and procedures to protect personal information. While we strive for security, transmission over the internet and the World Wide Web carries inherent risks. Users are responsible for safeguarding their login and password information.


Users can opt-out of receiving non-essential communications by unsubscribing via the provided link or visiting the Help Centre.


Third-party advertising companies may show ads based on your browsing behaviour. You can opt-out of personalized advertising through your device's settings.

 Use of Children Information

Our platform is for users who can legally form contracts. We do not knowingly collect personal information from children under 18. If you provide personal information of children, you represent that you have the authority to do so.

 Data Retention

We retain personal information for the necessary period or as required by law. Anonymized data may be kept for analytical and research purposes.

 Your Rights

We make every effort to ensure the accuracy and currency of your personal information. If you find any inaccuracies, you have the right to request its erasure or rectification. You can access, correct, and update your personal information directly on the Platform through the provided functionalities. Additionally, you can delete certain non-mandatory information by logging into our website and visiting the Profile and Settings sections. If you need assistance with these requests, please contact us using the information provided below. You also have the option to withdraw any consent you have previously given by contacting us. Please indicate "for withdrawal of consent" in the subject line of your communication. We will verify such requests before taking action. However, please note that the withdrawal of consent will not have retroactive effect and will be subject to the terms of this Privacy Policy, related Terms of Use, and applicable laws. If you choose to withdraw consent, it may affect your access to the Platform or limit our provision of services that require the use of that information.


By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information, including sensitive personal information, in accordance with this Privacy Policy. If you disclose personal information of other individuals to us, you represent that you have the authority to do so and permit us to use the information as outlined in this Privacy Policy. When providing your personal information on the Platform or partner platforms/establishments, you consent to us contacting you via SMS, instant messaging apps, calls, and/or emails for the purposes specified in this Privacy Policy. You have the option to withdraw any consent you have already given by contacting the Grievance Officer using the information provided below. Please mention "Withdrawal of consent for processing personal information" in the subject line of your communication. We will verify such requests before taking action. However, please note that the withdrawal of consent will not have retroactive effect and will be subject to the terms of this Privacy Policy, related Terms of Use, and applicable laws. If you choose to withdraw consent, we reserve the right to restrict or deny the provision of services for which we consider that information to be necessary.

 Changes to this Privacy Policy

Please review our Privacy Policy periodically for any updates. We may modify this Privacy Policy to reflect changes in our practices or legal requirements.